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Sony has increased its bet on blockchain infrastructure, with its corporate venture arm, Sony Innovation Fund, investing an additional $13 million into Startale Group, a web3 infrastructure firm already closely linked to Sony’s broader onchain ambitions.
Startale is a web3 infrastructure company focused on building the technical rails that make blockchain apps usable at scale. This includes developer tooling, network infrastructure, and key user-facing components like wallets and account systems, essentially the backend systems needed for Web3 apps to run smoothly without requiring users to understand crypto mechanics.
The new funding strengthens that partnership, and supports the expansion of Startale’s infrastructure and ecosystem development.
The investment also signals that Sony’s web3 strategy is becoming more infrastructure-first, rather than purely experimentation. Since launching, Soneium has focused on scaling Ethereum-based applications, and Startale has positioned itself as the team building the core rails, ranging from developer infrastructure to consumer-facing blockchain tools. With more large consumer brands exploring blockchain as a distribution layer for entertainment, IP, and digital commerce, Sony’s continued backing of Startale suggests it sees long-term strategic value in owning part of the underlying stack.
Rather than competing at the application layer alone, Sony appears to be supporting the infrastructure that could power future onchain ecosystems tied to its global consumer footprint