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Crypto.com has cut around 12% of its workforce, with CEO Kris Marszalek saying the company is restructuring around AI.
In a post on X, Marszalek said firms that fail to make the shift to enterprise-wide AI “will fail,” adding that the layoffs affected roles that “do not adapt in our new world.”
We are joining the list of companies integrating enterprise-wide AI. Companies that do not make this pivot immediately will fail. Companies that move slowly will be left behind. Companies that move immediately and pair the best AI tools with top-performers will achieve a level of…
— Kris | ai.com (@kris) March 19, 2026
The company did not share the exact number of employees impacted.
The move puts Crypto.com among a growing list of companies openly tying layoffs to AI. Rather than blaming market conditions alone, more firms are now saying new tools are changing how many people they need and what kind of work still matters.
For Crypto.com, it also adds to a broader AI push. Marszalek recently bought AI.com in a deal reportedly worth $70 million, a sign the company wants to be seen as part of the AI wave, not just the crypto sector.
This is also not its first major round of cuts. In 2023, Crypto.com laid off 20% of its global workforce after the collapse of FTX and the wider market downturn.
The tone is different this time. Back then, it was about surviving a brutal market. Now, it is about adapting to a future where AI is being used to run leaner companies.
That shift matters beyond Crypto.com. Across tech, CEOs are becoming more direct about the link between AI and headcount. Crypto is now part of that trend too.